Cortina Safety Jogger - Modulo

What started as a simple product video, expended to a wide campaign,
also broadcasted as a television commercial in more than 10 countries.

Shoes are a very thankful product to work with. They look great in any angle, we change colors, we change shapes, we disect and cut open a shoe, flip and toss it around ...
Because of the wide range of options, I also wanted to try a very mixed media approach on this.
The fun part is that a brider team of profiles is involved: 2D, Typo animation, 3D , frame by frame, cutout, live shoot, ...

There is a constant curiousity both in production as in viewing:
Where is this shot heading to? We don't know what to expect, so we don't lose attention because we don't want to miss by even blinking. Viewing it again is also discovering new things.